Running promotions for your business or brand can be harder than you think! Knowing who is going to be the best target market for your ads, while trying to cater your ads to that market can be a daunting task. Here are some tips that have worked for businesses we’ve helped.
Use sales and specials to promote during holiday seasons
Pretty much every month of the year has some theme that businesses could take advantage of to sell their products for a discount or special offer. This method keeps sales flowing in and consumers interested in buying your product. Although it may not be best to run sales all the time, those holidays or seasons that your target market relates to best can be very useful.
Video advertising works better than static posts
Whether you are on social media or not, everyone in the free world has seen video advertising. Some ads are great, others are bland. When you have the ability to think creatively and combine that with target market strategy, brands have the ability to produce creative video ads that can hook your audience. Often times, the most successful advertisements indirectly relate to their brand. For example, Old Spice commercials are designed with a deeper plot line and concepts that are interesting to watch making them more memorable and less focused on the product and more focused on entertaining the viewer.
Ask your audience questions
People enjoy feeling like their voices matter, well this is because they do. So you should treat your audience on social media like the human beings they are. Open the door for conversation, ask questions about your most recent post. Most importantly, care about what they have to say. For example, a T-shirt service could post a video with a variety of shirt designs asking the audience to vote on which shirt they think would look best in store. You can even ask your audience questions about their daily lives. Make your posts more about the audience and less about you!
Hope these 3 tips help you out next time you’re looking to promote your business! If you have any questions, comments, or just want to chat, feel free to DM us on Instagram or contact us on our website!
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