Probably one of the hardest things about operating within a creative business is communication. You always want to provide the best service for your client. Often times you can find yourself doing everything you can to nail the video project for your client and deliver it with no revisions to be made. 99% of the time this isn’t the case for creative agencies. Over time, we’ve developed a few questions to ask clients before starting projects to ensure a smoother outcome.
Be Clear | Budget & Turnaround Time
Sometimes clients are in no hurry to get a project done. Nonetheless, you have to be absolutely sure about when the client expects the work to be finished. If the client wants the final result before a deadline, their urgency should factor into price of the project. Every time you’re working with a client on a deadline, it impedes on the creative businesses' ability to pick up new jobs and clients in the meantime. Time is valuable and businesses who can provide excellent results within a given timeframe for clients will often charge a higher rate. Be open to negotiate but know your boundaries.
Ask for Examples
When the client is asking for a creative project to be done and they’re not sure how they want it to look, most of the time these clients can find inspirational commercials or projects online that are similar to the one that they think they want. Ask if clients feel comfortable compiling an inspiration email with links to a few video ads they really like, or photo ads that have a closer look to what they want to achieve. If the client still doesn’t know what they want, offer to develop a quick storyboard using your own creativity so the client can begin to get a picture.
Give Your Client Options
Whether its price, service, or product itself, give your client plenty of options to shape their journey with you. For creative projects, quality cannot always be distinctly measured. By giving your client a few options, they are more likely to agree to work with you as they are more in control of the process. Guide your clients through the work and make sure everyone is on the same page with deliverables and deadlines.
Everyone knows that there are clients out there that will always be terrible at communicating! However, that shouldn’t discourage you from trying out these methods with your clients to eliminate problems and create faster solutions.
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